eCovering

The surface wherenature meetsmodern design.

Made with Econiclay® technology, eCovering brings the textures of natural stone, wood and concrete to a flexible surface that is just 3 mm thin, 94% lighter and A1 non-combustible.

Explore textures

3–4kg/m²
Load added to the structure
A1
Non-combustibility class
94%
Lighter than natural stone
50+
Years of service life
120+
Countries with PHOMI

Applications

Quality from every angle, beauty on every façade

From exterior façades to ceilings, from curved surfaces to hotel rooms: one material, many scales.

01Exterior façade

Lightweight, sustainable flexible stone for modern façades; long-lasting resistance to weather and UV.Residential / Commercial façades / Green buildings

Hotel room with a stone-textured wall and a sea view

04Hotel

A consistent material language from lobby to guest room; quick installation shortens downtime in renovations.Lobby / Room / Spa

Interior wall with a stone texture and a seating area

02Interior

A breathable mineral surface from living rooms to wet areas; prevents mold and bacteria and is easy to clean.Walls / Decorative panels / Wet areas

Flexible stone applied on a curved ceiling

05Ceiling

At 3–4 kg/m², it removes load concerns for the supporting structure; seamless texture on suspended and curved ceilings.Suspended ceilings / Curved transitions / Eaves

Commercial building lobby with a travertine texture

03Commercial & public

Protection against impact, abrasion and graffiti in offices, airports and malls; A1 non-combustibility.Offices / Airports / Shopping malls

06Curved surface

On columns, rounded corners and free forms, with no risk of cracking and minimal visible joints.Columns / Rounded corners / Free forms

The images are representative installations designed with PHOMI eCovering textures. See all applications →

Why PHOMI

Nature-friendly, innovative surface cladding systems

Manifesto

Nature-friendly eCovering flexible stone cladding systems carry the textures of natural stone, wood, concrete and ceramic onto surfaces with high visual precision, thanks to innovative Econiclay® technology. Bringing aesthetic tradition together with advanced technology, eCovering can be applied flawlessly to curved architectural details with its ultra-thin, flexible structure, without any risk of cracking. It is 94% lighter than traditional natural stone, and its direct-bonding system shortens installation time. Its mineral structure, which meets the A1 non-combustibility standard, gives the building a high level of safety in the event of fire; with outstanding resistance to UV rays, harsh climates and impact, it extends the life of the building inside and out.

Key terms

Nature-friendly: Recycled inorganic mineral raw material processed at low temperature. Low carbon footprint, high resource efficiency.
Econiclay®: PHOMI’s patented material technology: modified clay is turned into flexible ceramic through heat treatment.
Texture options: Travertine, marble, limestone, sandstone, concrete, wood and brick textures; more than 60 surface options.
Ultra-thin structure: About 3 mm thick. It can be cut and bent without breaking.
Curved details: No extra labor is needed on columns, rounded corners and free-form surfaces.
94% lighter: At 3–4 kg/m², it reduces the load on the building and lowers the cost of the supporting structure and foundations.
Direct bonding: No mechanical anchors. Applied directly with a flexible adhesive, which significantly cuts installation time and labor costs.
A1 non-combustibility: Mineral structure: non-combustible, does not spread flame, produces no smoke. The highest fire safety class.
Harsh climates: 100+ freeze-thaw cycles, 20-year outdoor standard, ≤2.5% moisture absorption.

Layered structure of Econiclay flexible ceramic

Flexible ceramic, about 3 mm

Modified clay and recycled minerals: a thin, breathable structure that bends without breaking.

$Curved room with a rammed earth texture$

More than 60 surface options

Travertine, marble, limestone, sandstone, concrete, wood and brick textures.

94%
Lighter
Reduces the load on the building; direct bonding lowers labor and installation costs.
A1
Non-combustible
Its mineral structure stops flame from spreading and provides a high level of safety in the event of fire.
∞
Eco-friendly & durable
Produced with a low carbon footprint; offers outstanding resistance to UV, climate and impact.

Projects

5,000+ projects worldwide

From airports to boutique hotels: PHOMI has been installed in more than 120 markets since 2008.

Airport terminal interior cladding — **Airport terminal**Indonesia

Hotel façade in golden gray travertine — **Ornate Hotel**Guwahati

High-rise residential façade — **Residential tower**Chongqing

Experience center interior — **Experience center**Senopati

Exterior façade with a Lava Travertine texture — **Lava Travertine**Exterior façade

Resort buildings in Malaysia, exterior cladding — **Malaysian resorts**Malaysia

Curved wall with a red brick texture — **Moosa Edu Farm**Solok, Sumatra

Villa exterior cladding — **Villa Smood**Saudi Arabia

Golf facility exterior — **Golf project**Riyadh

5,000+

Our projects around the world; see our installations in Türkiye in the gallery.

Go to the gallery

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Technology

Econiclay®: from mineral to flexible ceramic

01Raw material
Recycled inorganic minerals and modified clay. 100% reclaimed material.
02Low-temperature processing
Firing with far less energy than traditional ceramics; low carbon footprint.
03Flexible ceramic
About 3 mm thick. A mineral structure that bends without breaking, breathes and does not burn.
04Texture and color
The surface fidelity of natural stone, wood and concrete, with natural variation in every panel.

Sustainability

A surface that doesn’t burden nature

Recycled inorganic mineral raw material processed at low temperature: low carbon footprint, high resource efficiency.

0%
Renewable electricity in production
0%
Reclaimed process water
0%
Recycled raw material

$Textured surface in copper and rust tones$

Product series

Dozens of series, from stone to wood

All products

35 Pieces StoneNatural stone looks

View series

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Technical data

What the lab says

Request the technical datasheet

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Freeze-thaw cycles
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Years of service life
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Breaking strength
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Panel thickness

General

Density: 1.73 g/cm³
Tensile strength: 6.3 MPa
Breaking strength: 26.6 kN/m
Weight: 3–4 kg/m²

Physical

Moisture absorption (by mass): ≤ 2.5%
Watertightness: No leakage for 30 min
Freeze-thaw: ≥ 100 cycles
Fire class: A1
Abrasion (class 25): ≤ 0.10 g/100 rev.
Static friction: ≥ 0.7

Chemical

Stain resistance: Class ≥ 3
Cigarette burn: Class ≥ 3
Chemical exposure (800 h): No swelling / delamination
Bending: No cracks

FAQ

Your questions, answered

Can’t find your answer? Write to us.

Plaster, concrete, gypsum board, fiber cement, external thermal insulation (ETICS) systems and existing ceramic tiles; the surface only needs to be even, sound and dust-free. No mechanical anchoring is required: it is applied directly with a flexible adhesive.

Its mineral structure is not affected by UV, freeze-thaw or moisture cycles. Laboratory tests confirm 100+ freeze-thaw cycles and compliance with a 20-year outdoor standard; the design life is more than 50 years.

Yes. eCovering is a mineral material with no organic binders and meets the A1 non-combustibility standard: it does not spread flame, does not drip and gives off no toxic smoke.

Panels about 3 mm thick can be bent by hand. On columns, rounded corners and free-form surfaces, it is installed without cutting and joining and without any risk of cracking.

Water and a neutral detergent are enough. It resists graffiti and stains and prevents mold, bacteria and fungus from forming. It withstands pressure washing.

Of course. Reach us through the form or on WhatsApp; we will send samples in the textures you prefer and prepare a quantity takeoff and an installation plan for your project.

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